Steve Jobs on Marketing

In the class I am teaching at GMU yesterday the lesson was on developing a marketing plan. With the news of Steve Jobs passing, I started the class with a great video clip of Jobs talking about marketing (link below).

http://www.youtube.com/watch?v=vmG9jzCHtSQ

We proceeded with the planned lecture on marketing plan development but with the measuring stick of "what would Steve say about this?" Jobs was a genius on many fronts. Most people focus on the many technology developments, but he was just as brilliant in understanding the essence of marketing. A key component was marketing values, and not getting caught up in the spec sheet for the product. People are seeking out experiences and values, not products.

The world needs more people of Steve's vision, and billiance! More people that "think different."